Fridge Magnet
Fridge Magnet @ Amazon
IS YOUR PROMOTIONAL PRODUCT WORKING ? THE ANSWER IS ON THE FRIDGE
One often hears and sees advertisements expounding the virtues of using television or radio as a preferred channel for media advertising . So how do promotional products tell the world about their benefits as an advertising channel? They let the products do the talking.
In a recent survey to ascertain the action, reaction and relationship of promotional products and their recipients (commissioned by the Promotional Products Association International and featured on its website), 83% of respondents were found to like getting a promotional product. And 48% said they’d like to get promotional products more often . That sounds like a stamp of approval and encouragement .
Promotional products offer an unrivalled opportunity for advertisers to reach a niche target audience. Their reach and effectiveness are well-documented, plus they’re one of the most cost-effective forms of marketing. Their versatility is another plus as they can be used as a standalone marketing intervention or as support for a more wide-ranging campaing. In addition, they can be used by more than one person, which increases their longevity and reach.
The most successful promotional products are the most common ones due to their universal appeal and usability. Studies show that coffee mugs, fridge magnets, promotional pens, calendars and T-shirts have the best advertiser and message recall amongst respondents because they are useful and/or unique.
It’s also possible to target individual rooms in a house or office with specific products, thereby reaching a highly focused target audience. Promotional items have been shown as very effective ‘in-home’ reminders of various suppliers, service providers and specific products – and can influence where and how a person shops.
Kitchens are top spots for promotional products. The PPAI research showed that 91 per cent of respondents had at least one promotional product in their kitchens while 82% reported having anywhere between two and eleven, with some even more than that. So whether it’s a simple fridge magnet, a state-of-the-art clock with a company logo or an apron with embroidered branding, the kitchen is the centre of promotional attraction.
Your client’s takeaway comes from your giveaway. Consider this - 42% of respondents preferred to have the information for their favourite pizza delivery restaurant on a fridge magnet – and who doesn’t love pizza !.
And going from the kitchen to the bedroom – over half the respondents had at least one promotional product in their cupboard or in some other storage space. Some of the most popular products for that area are apparel and accessories, so if you’re wanting to reach an audience who cares what they wear, then clothing such as promotional polo shirts, accessories such as belts and scarves and personal care items such as creams and perfume is where you could target your adspend. The choice of products to get your message across in the bedroom is vast – from calendars, clothing, caps and creams, shirts, shoes and shavers to belts, books and beauty products.
The office is another place that advertisers can target specific audiences. Of the 74% of consumers surveyed who had at least one promotional item in their office, over 91% could identify that particular product. And advertisers want brand awareness and recognition. Advertisers are spoilt for choice when it comes to the range of products that can be used in the work environment – from promotional pens, calculators, mousepads, computer bags, coffee mugs and pen holders.
Users want the items to look good, but they must also be practical. Useability is vital. Sixty nine per cent of respondents said they’d pick up a promotional product if they found it useful whereas only five percent said they’d pick up a promotional product if they found it attractive.
If you’re in the market for a promotional item, look around before making any commitment. Is there something you use regularly? Do you have any workplace or domestic essentials? Do you keep your pizza delivery number on a fridge magnet? Or open a beer with a banded opener-Perhaps you drink coffee from a branded mug? Or possibly you’re heading to the golf course with your favourite logo embroidered polo shirt?
Answers to the questions of how to clear the clutter of all the advertising messages and get your own message across may be in front of your own eyes, according to established Perth promotional pens company, Cyberpens. There are experienced and reputable promotional products suppliers who will tailor make a marketing solution to suit your organisation’s individual needs. Given that 83% of customers surveyed in the research reporting that they liked receiving promotional products with an advertising message – there’s no doubt that it will be marketing that works.
FRIDGE MAGNETS - Death of Rock n' Roll (Official Video)
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This entry was posted on Thursday, July 17th, 2008 at 9:41 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.